Online Ad Building Simplified
DPS AdTracker™:AdVantage offers a simple yet complete solution to online ad building. Advantage provides your advertisers with a clean easy to use tool for building ads online. Advertisers simply select from categories of templates to choose the right style ad they wish to build. Enter their text, upload their images, choose some clip art and they are done. AdVantage will print ad proofs, schedule the insertion dates, price the ads and provide online payments.
Your Ads are Your Templates
There is no need to create special templates for DPS AdTracker™:AdVantage. Because AdVantage is a member of the DPS AdTracker™ family, ads built in DPS AdTracker™ can be easily made available as templates. DPS AdTracker™ will turn your existing ads into AdVantage templates. Who knows more about your ads than DPS AdTracker™? All the ads, their text and graphics elements are already in DPS AdTracker™. These ads and elements are simply re-purposed as ad templates for AdVantage. Repeat customers can also call up a list of previous ads to use as their template.
Customizing the Templates
Once an advertiser has selected a template, customizing could not get easier. Using the DPS AdTracker™:AdVantage text control, text can be fully styled. Fonts can be changed, font sizes can be changed and the text boxes can be moved anywhere on the ad canvas. Photos can be easily uploaded to the AdVantage palette to replace the template images. The photos can be dragged or re-sized anywhere on the ad canvas. Advertisers can also select images directly from the AdVantage clip art library. Clip art is categorized and the provided thumbnails make it easy to quickly select the right image. Backgrounds can be either created on the fly from a color palette, selected from a clip art library, or uploaded directly to the canvas.
Scheduling and Purchasing the Ad Online
Once an advertiser has built and proofed their ad they are ready to schedule insertion dates. In DPS AdTracker™:AdVantage users are directed to a pop up calendar to select the days they would like their ad to run. A simple pricing engine allows the customer to view the total cost for their ad. The final click is to an electronic payment screen where the customer is directed to a secure online payment site. Funds are deposited directly into the newspaper’s account
DPS AdTracker™ AdTracker Family Integration Takes Over
The electronic ad is imported back into DPS AdTracker™, the ad production system. The ad is given the proper status and sent on to pagination through the normal DPS AdTracker™:AutoEPS process. No manual intervention is required. In addition to this automation AdVantage posts a billing record to the appropriate layout and billing systems to complete the electronic cycle. The customer, sales rep and production personnel are all sent a confirming e-mail including a copy of the ad proof. The last step is to re-assemble the web ad back into its native document format. Should there be a late change or problem with the ad, the production staff could easily call it up in DPS AdTracker™, make whatever modifications are required and then re-release the Ad.
To speak with a Sales Person and find out how DPS can help your organization, please click here or call (860) 721-9700 x1.