DPS AdTracker™:Online X is designed to simplify the flow of ever increasing electronic ads to and from your customers. It provides the customer with a simple, convenient, and consistent interface for all electronic ads. Newspapers can finally take control of incoming electronic ads. Customers need only a web browser to send in new ads, proof existing ads, check on the status of ads in production, and place orders for new ads.

Eliminate all Email, Bulletin Board, and Modem Ads

DPS AdTracker™:Online X eliminates the many problems of receiving electronic ads. It allows your customers to easily upload new ads and all required components of the ad. Email requires newspapers to manually receive ads, manually pre-flight ads, manually confirm reception. Email provides no mechanism for customers to check the status of ads, approve proofs, or electronically send proof corrections. DPS AdTracker™:Online X does all of this and does it in the background with no user intervention.

Ads are Automatically:

RECEIVED – Ads, images, copy, and any included fonts are received unpacked and saved into customer specific folders.
PREFLIGHTED – Ads are automatically checked for special font inclusion and correct image type on reception.
SCHEDULED – Customers can use the supplied web based calendar to schedule their ads.
CONFIRMED – Customers are emailed confirmation of the reception of the ad.
PROOFS SENT – Electronic ad proofs can be scheduled to be emailed directly to the customer.
PROOF APPROVAL – Customers can electronically sign off proofs or pass correction information back to ad production.

Simple Order Entry and Electronic Ad Upload Interface

DPS AdTracker™:Online X is not just an electronic ad delivery system. It is a complete web based ad dispatch system. It ensures that customers are notified of reception of their order, and any problems discovered in the preflight phase. It can also be configured to provide a two way electronic proofing and correction system. Not only does this eliminate the need for pickup and delivery of proofs, it occurs automatically in real time as the production staff completes the proof. Electronic (PDF) proofs are created and emailed directly to the customer, who can then electronically approve the proof or supply correct information. The production staff is immediately alerted to the reception of the customer approval or corrections required. This one feature should have a significant impact on ad production costs and deadlines.

By providing the interface you control the ad upload process. Entering orders is as simple as filling out a form and selecting the insertion dates from a calendar. Customers specify exactly the information you need to process their ads. The upload interface prompts them to provide all necessary components to produce the ad in the formats you require. The interface guides them to produce ads built to your specifications and that fit seamlessly into your workflow.

DPS AdTracker™:Online X provides real-time monitoring of electronic ads as well as ads produced by the newspaper. Customers and sales reps can view the current status of any of their ads in the system. Proofs can be pulled for any ad, which has passed into the proofing cycle. A browser and a connection to the web is all that is required.

DPS AdTracker™:Online X Workflow

Incoming Electronic Ad
Preflight Ad
Notify Customer Ad OK / Notify Customer Ad Failed
Unpack Ad Components
Convert To/From PDF
Alert staff of Ad Reception
Insert Ad in Ad Tracking Database
Pass Order Entry info or Print Job Ticket